Cass Holloway & Co.

Featured in Rockport’s Logo and Letterhead Design 12

Identity Creation
Print Collateral

The Challenge
Local business consultant Cass Holloway needed an identity to market his services. Cass needed something that gave him an established and polished look but also reflected his personality to his clients.

The Solution
The identity created gives Cass a strong stable image with the rectangular mark but the rounded edges of the mark also reflect the softer sides to his personality.

The logo also has the initials of his company CHC in the negative space and can be used alone as a single mark in certain cases.

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