Sealed Mindset

Featured in Rockport’s Logo and Letterhead Design 12

Information Architecture
Website Design
Identity Creation
Print Collateral

The Challenge
Sealed Mindset was a brand new company that was focused on personal safety, awareness and self defense training. Many of their clients are men but needed an identity and website that wasn’t too strong for women.

The Solution
The logo was created using a shield that was separated into two parts representing the relationship bewteen instructor and student but also an abstracted S shape to be used alone as a mark in certain cases.

The website was created to flow with the printed pieces and give them a very modern feel but keep the viewer aware and alert throughout the site.

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