Information Architecture
Website Design
Photography
Information Design

The Challenge
The SVA wanted a dark and sinister lair to house everything Rex Velvet. It needed to be modern, clean, and very expandable to accommodate the ever-changing online viral video world. The SVA also needed information design to highlight the demographics and reach of their online videos.

The Solution
The website uses a long, scrolling format. This format allows the content to change very easily as well as expand very easily. The main image is a photograph of the Rex Velvet lair, this is meant to signify that the website is the home for everything that is Rex Velvet. The information design element follows the theme of the website and presents the online reach of the Rex Velvet videos in an easily digestible format.